About Us

Meet the Founders

Velorie was created with a simple belief: beauty should feel intentional, elevated, and effortless.

Founded by a husband-and-wife team building something meaningful alongside our family, Velorie brings clean, cruelty-free beauty into real life — without the excess or overwhelm.

Why Velorie

As everyday consumers, we felt something was missing. Too many beauty brands felt rushed and impersonal, while others felt out of reach.
So we created Velorie — clean, cruelty-free beauty that feels thoughtful, approachable, and designed for real routines. Because beauty should feel like a moment you enjoy, not another task on your list.

Our Approach

Family time, exploring new places, and trying new foods shape how we see the world — and how we built Velorie.

We choose products with care, focusing on:

• Thoughtful ingredients

• Effortless use

• Calm, confident simplicity

No excess. No trends. Just beauty that fits your life. Welcome to Velorie.

We’re so glad you’re here. Everything we create is guided by intention, care, and heart — for our family, and for yours.

With love,

Erin & Devin
The Founders of Velorie